TCI developed Brand Identity, strategy and designs for Nutrition and Fitness company positioned as the National Preferred Vendor for Gold's Gym, world's largest chain.

TCI worked personally with the founders of the company, both athletes, professsionals and celebrities in their own right, to position the product on the same world-class level with comparable Nutrition and Fitness programs in the 60 billion dollar industry.

TCI developed new Logo for collateral & apparel, a Branding Strategy that would be appropriate, yet unique in the industry; and applied the approved direction to instructional material, posters, brochures, website and other corporate collateral, including design of the graphics for their international trade show booth.

TCI also authored a sophisticated, in-depth website in concert with the new brand identity that also offered an individualized online fitness and nutrition database for members. [ Web Site >

TCI also consulted to the company and its officers on many marketing, franchising, licensing and strategic positioning issues.

TCI authored an in-depth internet presence, including an online health, nutrition and fitness system. [ more ]

 

 

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