Branding Overview


TCI has over two decades of experience as a firm focused as Strategic Consultants to Management with clients from California to the U.K. to South America, and to the Pacific Rim.

Founder and CEO,Tony N. Todaro is a veteran Strategic Consultant in Brand Identity and Naming, Design, Development and Campaign Marketing having worked for some of the world's largest naming companies, Interbrand and The Benchmark Group; and then successfully completed assignments with his own companies, Todaro Design and Todaro Communications, Inc.

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Corporate Branding

TCI has developed comprehensive branding and identity packages for a wide range of clients including:

  • Start-up companies in search of that unique identity to establish a niche in the market place.
  • Succesful corporations in business over thirty years that look to "modernize" or reposition the company brand.

Product Branding

TCI has strategized and developed full branding for ranging from hair brushes to computer products. Clients often bring us a new invention and ask: What should we call it? Whom to we sell it to? How do we package it?

  • New products from new sources - clients have ranged from China to England.
  • Established major mass market items. We have worked on projects with over $100M in retail sales.
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